In a world where most beauty products are made with harmful chemicals and produced in large quantities, TheBarCode is a breath of fresh air.
With eco-friendly products, this skincare brand reflects Pakistan’s cultural and environmental values.
This article will review the Lahore-based brand – a women-centric, women-led initiative to embrace sustainability, promote indigenous artisans, and deliver high-quality, chemical-free products.
Let’s begin!
Where It All Began
In Pakistan, the availability of high-quality, locally-made organic soaps remains a constant challenge for consumers.
Luckily, the founders of TheBarCode found the solution!
Inspired by the international Lush products, the three founders ventured into the business realm – creating homemade beauty solutions free from harmful chemicals.
Their commitment to sustainability and ethical sourcing led them to make a bold choice, manufacturing their products in Pakistan rather than importing them.
Plus, every single item sporting TheBarCode’s label receives the best treatment. They put meticulous attention into crafting each product, with a strong focus on the quality and transparency of the product.
The results?
A limited collection of handmade soaps that are absolutely free from nasty chemicals, dedicated to providing your skin the gentle care it needs while easing your eco-conscious mind.
Sustainability at the Core
TheBarCode takes sustainability seriously.
They source as many ingredients locally as possible, considering the economic conditions, and turn to other suppliers for items that cannot be found in Pakistan because TheBarCode doesn’t believe in compromising quality!
The best part?
The brand avoids plastic in its packaging, opting for sustainable alternatives. They actively promote fabric bags and eco-friendly gift packaging!
TheBarCode’s product range is designed with simplicity, embracing a cleaner, minimalistic look that represents their commitment to a clean and healthy environment.
Collaboration With the Local Market
The brand collaborates with local artisans and manufacturers, ensuring that all products are made with transparency and care. Their emphasis on simplicity and eco-friendliness extends to the packaging, which includes fabric and recycled paper bags, along with handmade gift pouches made from Velvet cloth.
Let’s not forget the local potters who shape the earth into beautiful clay pots for TheBarCode’s unique, best-selling candles. These talented hands give the products that charming, homemade touch that sets them apart from other candles in the market.
The brand celebrates local talent, makes a difference, and stays kind to the planet, one product at a time.
Developing Unique Products
Unlike other soap brands, TheBarCode’s products are not mass-produced; they focus on quality over quantity.
The founders take pride in testing every product on themselves before offering it to customers, ensuring the product is cruelty-free. This commitment to quality has led to a loyal customer base.
They’ve received rave reviews for their scrubs, foot soaps, and candles, which provide a spa-like experience without the hefty price tag.
Daring to Achieve with Massive Milestones
The brand’s journey officially began in 2021, and in such a short period, they received an overwhelming response!
The brand made several appearances at local markets, including Daachi and Haryali Market. Their products were a massive hit among like-minded individuals seeking sustainable, eco-friendly soaps with zero harsh chemicals.
Conquering the Challenges of a Small Business
Just like every other small business in Pakistan, TheBarCode faced its own set of challenges:
- Emerging as an organic, handmade soap company in a country where people preferred shower gels or expensive soaps with harsh after-effects proved quite a challenge.
- There were several other hurdles, such as product availability and ensuring that raw materials met their quality and affordability standards.
- Creating products with high-quality raw materials while simultaneously ensuring affordable prices took a lot of work.
However, these hurdles have not deterred the brand from moving forward.
Future Goals
The future’s looking bright for TheBarCode!
The brand aims to establish its stores, becoming a household name for sustainable beauty products in the future. They plan to introduce new products like solid perfumes, massage oils, and hair oils, all developed with the same ethical and sustainable principles. Excited? So are we!
Ultimately, the brand’s mission is to encourage consumers to support small Pakistani businesses, especially in these challenging economic times.
TheBarCode believes reducing waste and promoting sustainability can contribute to a greener, cleaner Pakistan.
Final Verdict
After reading so many incredible reviews, we decided to try out TheBarCode’s products, and here’s what we think:
For more reviews and insights, visit the Storyteller’s Saga blog.
