Mangoes; the epitome of summer’s juiciness, sweetness, and pure scrumptiousness!
I mean, don’t we all wait for the summer to take a delightful bite out of those heavenly fruits?
And the beauty of mangoes? They’re incredibly versatile!
With mangoes, there are so many delicious treats that you can make. You can whip up tasty mango shakes, chutney, lassi, jam, and pudding. The possibilities are endless.
However, we are not divulging into recipes or other culinary tricks today. Instead, we will share an inspirational story of a family with a passion for sweet, juicy, and downright irresistible mangoes!
This isn’t just any family; it is the Fruitofy family, and their love for mangoes is legendary.
Let’s begin!
The Inspiring Backstory
It all began in 2018 when they officially registered as Fruitofy Solutions Pvt Ltd and started distributing their scrumptious mangoes all over Pakistan!
But things weren’t always sunshine and rainbows for the Fruitofy family. The founder of Fruitofy had quite the journey.
He grew up in a mango-loving and cultivator family and migrated to Islamabad for studies.
This is when his father began sending him the juiciest mangoes as gifts. Soon, these mangoes became the talk of the twin cities, shared among friends, teachers, and anyone lucky enough to be in their circle.
Summer after summer, these mangoes became the stuff of legends.
Then, during his university days in Islamabad, the eureka moment struck. He realized that having a good product is the key to starting any business.
And guess what?
He had one!
So, in 2019, Fruitofy finally started its operations during the peak of mango season in Khangarh, Punjab!
While Fruitofy began its operations with the fresh produce of mangoes directly from River Chenab, its mission extends beyond this fruit. They want to establish a community that benefits all participants in the fresh produce industry.
This led to the beginning of their digital and delivery services, which attracted vendors to their platform.
It’s truly incredible to see how much their organization has grown!
What began as a Mangoes delivery service with 30+ unique products has now extended to various fresh food producers.
Challenges: Overcoming the Hurdles
Starting a business in Pakistan is for the strong of heart, as your journey has many ups and downs.
And bringing your fruits to a digital platform?
Considering the absence of a well-established online fruit market in Pakistan, it was a Herculean task.
Five years ago, e-commerce for any product wasn’t as trendy as it is now. People were skeptical, especially when it came to perishable products like mangoes. Look at the current e-commerce landscape; you rarely find an online store selling fruits. Now imagine how difficult it must have been five years ago!
Plus, the courier hassles?
They were a real task. There are quite a few courier alternatives now. Therefore, delivering these delicate delights across Pakistan within 3 to 5 days was no small feat, and it had to be done without compromising the quality that Pakistan’s mangoes were known for.
Another of their biggest challenges was bridging the gap between underdeveloped villages and bustling urban centers, ensuring those mangoes reached their destination in perfect condition.
Collaborating with local vendors was another mountain they climbed, explaining the process and looping in their products. Our local vendors must still be more confident when expanding their business to digital platforms.
But, it’s about time to take the plunge and introduce their products to garner more prospects.
However, Fruitofy was determined to prioritize quality, so they carefully selected every item from verified producers and farmers. The trick to overcoming these challenges was simple: if you genuinely believe in something and are passionate about it, things will fall into place.
The Fruitofy family believed in the magic of those mangoes and their potential to redefine the market.
Future of Fruitofy
With five wonderful years in the digital market, Fruitofy plans to expand its product lines.
Today, they’re exporting orders in bulk to global, with a crystal-clear vision for their brand. This is all because they firmly believe in their business and work on it despite the many challenges.
And the best part?
Fruitofy’s journey is just beginning. Fruitofy will be adding several delicious products to their listings. They’re opening their platform to vendors offering various products, from orange farms to wild honey.
Their ultimate goal is to provide consistently high-quality fresh produce while helping local farmers and vendors via their B2B-B2C platform.
Soon, they’ll expand to become a leading e-commerce marketplace for fresh food. They want to take local farmers and vendors on board. With this platform, they want to help farmers and producers have control over what they sell and how much they charge.
For Fruitofy, it’s not just about their success; it’s about the economic growth of Pakistan’s agriculture.
Their message to fellow entrepreneurs is clear: take the plunge if you consider diving into the agricultural waters. Pakistan is blessed with fertile land, which you should take advantage of. Of course, it won’t be easy. The journey is riddled with several challenges.
But it’s all worth it in the end.
Our Verdict: We LOVED It!
This month, we had the pleasure of sharing the story of a family with a passion for sweet, delightful, and irresistible mangoes.
While our team loved savoring the delicious mangoes, what we loved more was the inspirational story behind this brand
The Fruitofy family started small but worked hard to grow and do great things in Pakistan’s agriculture. Their journey shows that if you believe in something and work hard, you can make big changes!
We strongly recommend checking out Fruitofy’s Fresh Produce Marketplace for anyone wanting to stock their fridge with fresh and juicy mangoes throughout the year!
For more brand reviews and inspiring stories, visit our blog.
